All clips featured in this reel were directed and produced by Jeth.
Jeth
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With over 10 years of experience as a producer and director, I have produced and directed creative advertising campaigns for major brands, including FootAsylum, Acer, and DPD, among many others. I have also delivered high-budget music videos for artists under leading labels such as Sony Music and Universal Music. I’m an expert in every stage of the production process, from pre-production to post-production, with a proven ability to lead creative teams and deliver visually compelling content. As an active leader in creative communities, I maintain strong connections with industry professionals across the video production network.
With over 10 years of experience in the creative industry, I have developed strong expertise in social media marketing.
I have helped brands and businesses grow from zero social media presence to building audiences of millions by deploying high-level strategies that drive virality and large-scale reach. Over the past three years alone, I have generated more than one billion views across client accounts, with content reaching tens of millions of viewers.
I specialise in creating effective, results-driven strategies for organic engagement and brand exposure by staying up to date with the latest trends and understanding how to leverage them. I have a deep understanding of platform algorithms, how content is distributed, and how momentum is built across social media platforms. My work involves conceptualising and executing both organic and paid, content-led strategies; producing original content; scheduling posts; reporting on and analysing performance data; and developing month-to-month marketing plans. I also focus on building strong relationships with influencers and online communities, cultivating strategic partnerships, and managing influencer campaigns and projects.
Paid Media
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Successfully managed 6-7 figure Facebook and LinkedIn paid media campaigns
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Expert in lead generation campaigns
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Expert in conversion campaigns
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Expert in awareness campaigns
Social Media
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Expert in multi-channel organic social media marketing strategy
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Expert in growth strategy
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Expert in influencer marketing
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Expert in branding and personal branding
Content Creation
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Expert in video production
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Expert in content strategy
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Expert in leading creative teams
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Expert in budgeting and logistics
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Expert in project management for creative projects
Social Media Case Studies
I’ve generated billions of views for businesses on social media, not by luck, but through a deep understanding of how each platform’s organic algorithm truly works. Combining data-driven strategy with consumer psychology, I know what makes people stop scrolling, engage, and convert. Every view, comment, and share is backed by intention, turning attention into measurable growth for brands.
Viral Reel on Instagram
This viral organic Instagram Reel achieved over 2 million views and attracted 39,653 new followers. A single post transformed my client into an influencer within his niche, directly generating £19,000 in sales and securing three brand deals, all from one viral piece of content.
Viral Video on TikTok
This viral TikTok post reached 1.4 million views and attracted 18,415 new followers. It led to over 700% growth in the client’s email list and secured multiple collaborations with top influencers, all achieved organically, saving thousands in potential influencer fees. This single post positioned my client as a recognised influencer within her niche.
Leveraging Trends
This campaign generated 50 million views within the first month and surpassed 100 million views in just three months, all through purely organic posting. The viral momentum led to fully booked events and a 10x increase in footfall, driven by leveraging trend-led content that perfectly aligned with the audience’s interests and consistently delivered viral results.
Building Entrepreneurs
I’ve helped entrepreneurs generate millions of views, build highly engaged audiences, and close hundreds of thousands in high-ticket sales through strategic positioning and the effective use of best practices for deploying organic content on social media.
Social Media Marketing
Company : Dimple Global
Dimple is a world-class relationship and marriage coach who specialises in working with high-net-worth individuals, including CEOs, founders, and entrepreneurs.
What I provided :
Social Media Management
Social Media Marketing
Social Media Strategy
Content Creation
My Work :
I increased Dimple's followers on TikTok from 700 to over 64,000 in 90 days. My strategy and approach brought a higher average view count from an average of 200 - 300 per post to 10,000 - 1,200,000 per post, resulting in more exposure to new audiences and increased brand awareness and top-of-the-funnel leads. I increased Dimple's Facebook followers to over 45,000 and increased average view counts of reels from 400 - 1,000 to 10,000 - 1,000,000, which resulted in increased of inbound leads through direct messages.
https://www.tiktok.com/@dimple.amore
Social Media Marketing
Company : Playlist Live
https://www.playlistlive.co.uk/
Playlist Live is a bar and restaurant in London that offers a unique, request-based, live music experience for its guests.
What I provided :
Social Media Management
Social Media Marketing
Social Media Strategy
Content Creation
My Work :
I've increased their average Instagram reel views from 1,500 views per post to 500,000 - 5,000,000 views per post in 2 months. I grew their TikTok account from 0 to over 50,000 followers and 100,000 Million views in 3 months. I have implemented a new funnel strategy to focus their contents around "entertainment" over "product/services" contents, and built a funnel around their organic marketing, this approach resulted in wider brand awareness and higher leads and online bookings for their brunches and events with no cost in ad spends. I am responsible in creating their contents for Instagram, TikTok and paid ads.
You can see my work on their TikTok :
Social Media Marketing
Company : Extrinsik
https://uk.linkedin.com/company/extrinsik
Extrinsik is a tech startup that helps international students secure internships by connecting them with startup companies in the UK through its platform.
What I provided :
Social Media Management
Social Media Marketing
Social Media Strategy
Content Creation
My Work :
Extrinsik was a 12-month-young start-up company. Their audience, community, and social media platforms needed to be built from 0. I have increased their audience reach by 4,794% on Instagram in their first 2 months and increased their interactions on TikTok by 1,003,800%, with over a million video views in their first 2 months. My organic campaign generated 1000 - 1500 student leads per month from only having 5 - 10 student leads before my strategy and campaigns were implemented. My campaign attracts 50 - 100 Instagram followers per day and an average of 800 - 1200 new followers per month. I grew their following on Instagram and TikTok from 0 to 15,000+ followers organically. I am responsible for their viral content that's gotten views and reach of 1,000,000+ on TikTok and Instagram.
Influencer Marketing
Company : The Smartbud
The Smartbud is an ecom brand that sells a range of high-tech grooming products for men and women.
What I provided :
Influencer Management
Influencer Outreach and Acquisition
Influencer Marketing
Project Management
Content Creation
My Work :
I am responsible for influencer outreach, budget management, price negotiation, creative briefs, content guidelines, follow-ups, and affiliate code tracking. I have an extended list of nano and micro influencers on TikTok that’s got a collective 100M+ following, I also work with mega influencers on Instagram and Youtube with individual followings of 3M+. My price negotiation is designed to lower the risk and has saved the brand 65% lower than the influencer’s market asking price. I have built relationships with many influencers that are ready to work with me and accept projects, which makes my posting turnaround times 30-70% quicker than an in-house influencer manager or an influencer marketing agency. I helped The Smartbud reach millions of people through influencer marketing while saving up to 75% on its budget.
Here are a few of the UGC from the influencers :
Social Media Marketing
Company : Embodiment Unlimited
https://embodimentunlimited.com/
Company : Mark Walsh ( Embodiment Unlimited )
Mark Walsh is an embodiment coach and the owner of Embodiment Unlimited, an academy that certifies coaches in embodiment coaching.
What I provided :
Social Media Management
Social Media Strategy
Social Media Marketing
Youtube Management
My Work :
I helped grow and engage his audience, nurturing over 70,000 Instagram followers and 50,000 YouTube subscribers. I handled the strategy and execution of his content, from topic selection and audience analysis to editing reels and designing graphics. Additionally, I boosted his mailing list through YouTube and Instagram, leading to increased sign-ups for his programs.
Influencer & Social Media Marketing
Company : Olimp Sports Nutrition
Olimp Labs is a global pharmaceutical company with over 30 years of experience in producing high-quality dietary supplements and sports nutrition. As a pioneer in modern sports supplementation in Poland, the company prioritises quality and innovation. Its R&D Center features advanced laboratories and an artificial digestive system, ensuring strict quality standards for customer safety and satisfaction.
What I provided :
Influencer Management
Influencer Outreach and Acquisition
Influencer Marketing
Social Media Magement
Social Media Marketing
My Work :
I was responsible for retaining influencers, managing the content and posts they make for the brand, and creating briefs to follow up on delivery. I managed multiple influencers with 1M+ followers on Instagram for the brand. I was responsible for scheduling posts, community management, writing copy and editing iamges and videos.
Paid Media Executive
Company : MedShr
MedShr is a network and technology platform that enables doctors to share their knowledge and skills to improve healthcare and save lives. They currently have over 2 million doctors active in their platform worldwide.
What I provided :
Paid Media Strategy
Paid Media Management
Paid Media Content Creation
My Work :
I planned and strategised acquisition of new doctors based in the United States into the platform. I managed and executed paid media awareness and conversion campaigns on social media. My campaign funnels from my awareness campaigns to app install campaign all through to registration. I lowered their app install campaign cost and increased verified users by 70%,.
I led the creation of their video contents for paid media and organic socials.
Videos :
https://www.instagram.com/reel/CjAj_X1pXw6/?utm_source=ig_web_copy_link
Social Media Marketing
Company : Grounded Kitchen
https://www.groundedkitchen.com/
Grounded Kitchen is a Korean inspired restaurant chain that serves healthy and tasty Korean infused meals. They currently have 10 branches across the UK.
What I provided :
Social Media Management
Social Media Marketing
Influencer Marketing
Project Management
Video Production
Content Creation
My Work :
I implemented the creation and production of high quality, customer profile focused reels on their main platform; Instagram. My strategy is to turn the company's sales-y focused promotional posts and bring community led contents through engaging, entertaining and educational short form reels.
I managed influencer collaborations and set UGC guidelines to set a good standard post by users and influencers. I was responsible for reaching out to influencers and organising shoots in their branches.
Videos :
https://www.instagram.com/reel/CfhI1_hAkD-/?utm_source=ig_web_copy_link
https://www.instagram.com/reel/CftvaKQAxm5/?utm_source=ig_web_copy_link
Social Media Marketing
Company : Dental Compliance Made Easier
https://www.dental-compliance.co.uk/
Dental Compliance Made Easier help practices to achieve complete CQC compliance. They provide an end-to-end service, including discovery days, training sessions, audits and essentially total compliance management.
What I provided :
Social Media Management
Paid Media Management
Paid Media Strategy
Project Management
Video Production
Content Creation
My Work :
I led the company's lead generation campaigns through paid media on LinkedIn and Facebook. I have created their most engaging contents on paid media and organic socials. I managed their LinkedIn, Facebook and Instagram.
I led the production of their user video testimonies of dental practice owners that was filmed by my team all across the United Kingdom.
Videos :
Social Media Video Production
Company : Favoured
Favoured is a social media marketing agency that helps companies achieve their goals via paid media and social media marketing campaigns.
What I provided :
Social Media Content Creation
Video Production
Project Management
My Work :
I have created their best performing video creatives. My video creatives are strategically directed to attract their clients' target audience. A lot of my work are a big part of their current portfolio :
https://favoured.co.uk/video/?playlist=4d4d8bf&video=d2a938b
I was responsible for turning the agency's ideas into life by the way of videography and motion picture. I was responsible for the whole production process; client meetings, budgeting, scripting, shot listing, casting, logistics, directing, leading filming crews, leading editing teams and delivery of deliverables and amendments.
Videos :
Video Production
Company : MuscleFood
Muscle Food is an online food retailer that sells high-protein food and snacks, lean meats and sports supplements.
What I Provided :
Video Production
Content Creation for Paid Ads
Content Creation for Organic Posts
My Work :
I helped MuscleFood produce 100+ engaging and result driven video contents in a span of 1 year to support their marketing campaigns and sales promotions. I produced their video for their ad campaigns from TV to social media adverts and organic posts. I helped MuscleFood to consistently create contents to engage and interact with their followers on Instagram and Facebook.
Videos :
Video Production & Content Creation
Company : Labotest
Labotest brings innovative skincare devices to the skincare market.
What I Provided :
Video Production
Photography
Graphics Design
Content Creation
My Work :
I produced their online adverts and online contents. I've helped Labotest with casting their models, and scouting their locations for their video shoots and photoshoots. I've created their video and photo contents and made sure that it is aligned with their brand's feel and tone.
Videos :
Images :
https://labotest.co.uk/faustina-3-in-1/
Social Media & Content Production
Company : Association Mannequins
https://association-mannequins.co.uk
Association Mannequins is a provider of retail displays for shops like Selfridges, Harrods, Harvey Nichols and more.
What I provided :
Social Media Management
Video Production
Photography
Graphics Design
Content Creation
Project Management
Live Events
My Work :
I lead a team of creatives which consisted of photographers, videographers, set assistants to produce and direct a promo video and live broadcast for the launch of Association Mannequins' latest collection "Young London".
I led a team to produce 3D 360 degree images of their mannequins to be used on their website and support the sales of their products.
I led and directed a film crew to film and produce their video contents that was used for their website and social media platforms.
I managed their Instagram, Facebook and LinkedIn.
Videos :
Images :
Social Media & Creative Direction
Company : Awakened Life LTD
https://awaken.dylanayaloo.com
Awakened Life offers programs for life transformations through inner work and transformation.
What I provided :
Social Media Management
Social Media Marketing
Project Management
Video Production
Photography
Graphics Design
Content Creation
Live Events
My Work :
I managed their Instagram, Facebook, TikTok. I provided their social media with interactive video contents, My strategy and contents significantly increased their Instagram interactions and reach, I grew their TikTok account from 0-40K+ followers and millions of views and interactions in less than 1 month, My contents had major impact in selling their online courses through paid media.
I produced and directed in person live events and online live events for live video broadcast through zoom. I provided and led the production crew, production set up and resources for his live events.
I created all of their video contents and images that is used on their website and all social media platforms.
Videos :
Video Production
I have produced and directed TV adverts, music videos, and online campaigns across budgets ranging from small productions to projects exceeding £100,000 leading production teams of over 30 people from concept to delivery.
BEHIND THE SCENES
These are some snapshots of me in action behind the scenes of campaigns, content creation and video production for social media contents, online ads, TV ads, live broadcasting and music videos.
